News Room V2

In Great Company: Unilever Acquires Sir Kensington’s

Industry News| Amber Jones, FoodForce, Apr 21, 2017

Well-known food and consumer company Unilever announced that it was acquiring Sir Kensington’s, a small condiment brand popular for its vegan mayonnaise, ketchup, and mustard. #greatjobeverybody

 
 

Unilever is the latest food industry giant looking to add smaller, health-oriented brands to its portfolio. The food and consumer product business announced that it is acquiring Sir Kensington’s, a New York-based condiment upstart. Sir Kensington’s is a disruptor brand that has already made a name for itself on grocery shelves in Whole Foods and Sprouts across the country, so the deal with Unilever will allow the company to expand distribution and supplier resources. More access to grocery and retail outlets equals more company success in this case.

For Unilever, the buyout was perfect as it aligns with the business’ focus on building its condiments, ice cream, and tea portfolio. Existing brands in the categories made through Unilever aren’t driving sales like they have in the past, so the Sir K’s purchase is expected to help relieve that obstacle. The terms of the acquisition haven’t been announced quite yet, but what is known is that Unilever will have full ownership of the brand.

Sir Kensington’s current product lineup consists of mayonnaise, including a vegan mayo called Fabanaise, ketchup, and mustards in a variety of flavors, both unique and traditional. In a space where innovation is vital, Unilever is breathing new life into central grocery aisles and frozen sections with its latest acquisition and buyouts of Talenti and Grom.

 

Unilever’s acquisition of Sir Kensington’s is the beginning of a new era for the food giant. Learn more at The New York Times.

Amber Jones, FoodForce
 

CHEERS!

Back to the News Room »