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In Great Company: Danone Ventures Invests in AccelFoods

Industry News| Amber Jones, FoodForce, May 17, 2017

Danone is on a roll with smart investments and mergers this year! The company announced that the DanoneVentures unit has invested in AccelFoods, a New York-based, women-run startup fund who’s sweet spot has been in the natural and organic food and beverage space. #greatjobeverybody

 
 

As we all know, now is the time to get hip to the ever-changing food landscape where clean eating, better-for-you trends, and overall wellness is growing in importance. Many big food and beverage corporations like General Mills, Unilever, and Kellogg are working to add small startup brands to their portfolios to drive sales and meet consumers’ needs and interests.

Remember when Danone and WhiteWave Foods came together to become dairy superpower DanoneWave in April? Danone isn’t stopping anytime soon – Danone Ventures, one of the company’s business units, announced that it invested in AccelFoods, a startup fund run by Lauren Jupiter and Jordan Gaspar. Jupiter and Gaspar have put AccelFoods on the map over the last 4 years with their strategic investments in disruptor brands like Brami, Nona Lim, Wandering Bear Coffee, and more. While this is big news for AccelFoods, it’s definitely a beneficial union for both parties. Danone Ventures believes that this will be a great move to help increase sales while working with investors who can open up their network with emerging brands to broaden its audience. AccelFoods is looking forward to bridging the gap between smaller upstarts and large companies while taking in Danone’s knowledge of distribution and branding processes.

 

Danone’s investment in AccelFoods is a two-way street to the path of success. Read more at Bloomberg.

Amber Jones, FoodForce
 

CHEERS!

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