News Room V2

Food and Beverage Startups have the Best Year

Industry News| Amber Jones, FoodForce, Dec 30, 2016

Since 2017 is right around the corner, it’s important to examine all of the food and beverage trends of the past year, celebrate the successes industry, recount some of the failures, and forecast what’s to come next year. One of the biggest trends of 2016 was large corporations investing in emerging brands - congrats to all of our friends who have the opportunity to advance their brand. Big guys, you’re in great company! #greatjobeverybody

 
 

What a big year for the food and beverage startup community! Big corporations took note of consumer trends, health factors, and entry costs and have paid more attention to creating incubators, accelerators, and venture funds to switch up their investment strategies. These moves don’t just benefit the big guys - while working with smaller companies increase their revenue and market share and find better ways to compete with their corporate counterparts, startup brands are able to have more funding, making access to different food technologies, packaging efforts and distribution channels much easier. Further product development and a wider consumer reach doesn’t sound so bad!

Another thing to note is that food safety and environmentalism is a factor that many of these corporations are taking into account while investing in these better-for-you brands. Nutritional transparency and fair labor, animal, and agricultural practices are making a huge difference in the food system, so why wouldn’t the General Mills’ and Dr Pepper Snapple Groups of the world want to be a part of the progress? 

Let’s take a look at some of many notable investments and acquisitions that happened this year:

 

Tio Gazpacho, Good Culture, Rhythm Superfoods

Chef’s Cut Jerky, Health-Ade Kombucha, High Brew Coffee

Rebbl, Juicero, TerraVia

Dang Chips

BODYARMOR (additional investment), Bai Brands

 

Learn more about what’s driving the wave of investments in food and beverage startups at Food Business News.

Amber Jones, FoodForce
 

CHEERS!

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