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Chobani Food Incubator’s Inaugural Class Reigns In $3M In Revenue

Industry News| Amber Jones, FoodForce, Mar 31, 2017

Chobani’s food incubator launched in October 2016, and the six companies comprising its first class have brought in an impressive $3 million in revenue just months after being chosen for the opportunity. #greatjobeverybody


Chobani is using its platform to build conversations around improving the food system, and in October 2016, the company launched their food incubator to build a network that will shake up the food industry. Out of the 450 companies who applied for the program, 6 were chosen to participate and make a difference in the space. Each startup was given a $25K grant and office space to grow all aspects of their company, from branding and marketing to quality and finance, in hopes to grow a conscious consumer base and strategically develop their businesses. With the help of in-depth mentorship from Chobani, all six companies were in a great place to strut their stuff at Expo West to investors, distributors, and consumers.


Who are some of these lucky companies, you ask? And what have they been able to accomplish since joining the incubator?

Banza, a chickpea pasta alternative, was able to lock down national distribution across the country with a major retailer and made a huge hire – Head of Field Marketing. That hire was referred by fellow incubator classmate…

Cissé Cocoa Co., a chocolate brand that ethically sources cocoa from small-scale farmers in the Dominican Republic, already had retail presence. The company increased their distribution and more than doubled their store count.

Kettle & Fire, a San Francisco-based, grass fed bone broth brand, also increased distribution and grew in-store sales by over 150%,

Misfit Juicery uses “odd-looking” produce to create their cold-pressed juices. Not only did they receive a NEXTY Editor’s Choice award for Best New Beverage at Expo West, but they also partnered with Dig Inn to provide a delicious, improved orange juice.


Chobani hand-picked a solid group that fits in perfectly with their DNNA-I formula – delicious, nutritious, natural, accessible, and innovative. These brands are taking foods and beverages that are already popular among consumers and are making them better, healthier, and available to a wide range of people. While the yogurt giant has provided the companies with tons of resources to accelerate their progress, the businesses are poised for long-term growth and sustainability.


View the full list of Chobani Food Incubator graduates and learn more about the program’s success at AOL Finance.

Amber Jones, FoodForce


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