News Room V2

5 Brands Breaking The Mold

Featured 5| FoodForce News, Oct 6, 2015

We love it when brands take an interesting ingredient or concept and truly run with it. These are just a few of our favorite brands thinking outside of the box to introduce us to ingredients and ideas we never knew existed.


1. Exo Cricket Flour Protein Bars
“Crickets are the new kale” runs the slogan of cricket flour protein bar brand Exo. It turns 
out crickets are 65% protein, compared to a meager 33% protein in beef and 12% protein 
in eggs, and they’re packed with all of the essential amino acids and 2.2 times more iron 
than spinach. (We don’t even want to know what would happen to Popeye with that kind 
of power.) With flavors like Blueberry Vanilla, Peanut Butter & Jelly, and Apple 
Cinnamon, you won’t even notice you’re chowing down on crickets post-workout.

2. Biena Chickpea Snacks
New Yorkers revere chickpeas in the form of delicious $1 falafel late at night, but for a 
healthier version of our favorite legume there’s Biena Snacks. If crickets aren’t your 
scene, get your protein and fiber from these crunchy, flaky, flavorful chickpeas. Even 
better, they’re all natural and Non-GMO Verified. Score them in flavors like habenero, 
honey roasted, and cinnamon crunch.

3. Birch Benders Micro Pancakery
Making pancakes doesn’t have to be reserved for indulgent mornings anymore – with 
Birch Benders pancake mixes, all you have to do is add water to the jar, shake, and pour 
onto a hot griddle. Voila! Pancakes! And we’re not talking your artificial-tasting instant 
pancakes. These are all-natural and fluffy, and are available in special blends made to fit 
paleo and gluten free lifestyles.

4. Smart Flour Foods
Gluten free doesn’t have to mean dry, tasteless grains that weigh down your recipes. By 
blending antioxidant-filled sorghum, protein-packed amaranth, and calcium-rich teff, 
Smart Flour Foods created a gluten free flour that’ll fool your flour-loving friends. They 
kicked things off by perfecting pizza crust for restaurants, and they’ve since expanded to 
do their own pizza, pancake and waffle mix, and hamburger buns.
P.S. – They’re hiring! Check it out here.

5. JicaChips
Jicama, a root vegetable that’s kind of a cross between an apple and a potato, has been a 
part of Central American diets for centuries. Now it’s our turn – JicaChips has sliced up 
the root and baked it up into a crispy, unprocessed chip you can indulge in guilt-free. It’s 
100 calories a bag and contains oodles of fiber to keep you full longer. Try them in 
Smoked BBQ, Spicy Soy Ginger, or White Cheddar, to name a few.



Lauren Weiss is a NYC-based copywriter with a deep love of all things food — especially pie. Follow her pie-related adventures on her blog, Friday Pie Day.

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