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Field Marketing Team Lead - Boston

Posted by Hippeas on 29 Jun 2017 | Share

Job basics

  • Location: Boston, Massachusetts 02110
  • Country: US
  • Industry Types: Supplier
  • Categories: Marketing
  • Foods: Snacks
  • Employment Type: Full-Time
  • Reports to: Director of Field Marketing
  • # of Direct Reports: TBD
 
Job Description

Hippeas is the all new range of organic chickpea puffs which is set to shake-up the global snacking market with a bold brand story and purpose, clear health credentials and exciting flavor profiles. 

 

Light, crunchy and airy, but packing a serious punch of protein and fiber, HIPPEAS is the vegan friendly, on-the-go snack that plans to spread #PeasAndLove across the world.

 

Objective:

Create awareness and trial of all Hippeas products at strategic local events and retail outlets; activate sampling events throughout the [NY Metro] area, influencer seeding, social media initiatives and product drops to create a personal connection with the consumer.

 

Team Lead Job Description:

  • Devotes 60% of time at retail, store manager engagement, merchandising and opening new accounts
  • Devotes 40% of time at in-store retail demo's and consumer events, focusing on Health and Wellness, Food and Beverage and Modern Millennial owned opportunities
  • Works with Director of Field Marketing to develop seeding and sampling schedules, focusing on key influencers and event activation.
  • Develop effective and breakthrough local marketing initiatives that help create and increase brand and help drive sales back to retail.
  • Connect with local key influencers, securing breakthrough events where the Hippeas brand can thrive among attendees, creating future connections and brand affinity.
  • Weekly and monthly recaps of market execution for retail and events.
  • Embrace, understand and implement the Hippeas brand strategy. Every day.
  • Maintain accuracy of product and toolkit inventory and tracking -- highly organized.
Job Requirements
  • Valid state issued driver's license with clean driving record
  • Must live in the NY Metro area and have knowledge of surrounding cities
  • Bachelor's Degree in Marketing or a related field
  • 1-2 years relevant experience in events, promotions, and consumer products marketing.
  • Must have sales and/or retail experience at grocery, drug or bulk store level
  • Strong networking and relationship building skills; energetic, motivated, outgoing, competitive and embraces the brand.
  • Ability to take direction well and contribute insights and knowledge gained in the field -- your opinion matters.
  • Must have a strong understanding and in-store of all social media platforms.
  • Must be proficient in MS office (Word, Excel, PowerPoint).
  • Must have a smartphone with ability to take/upload/identify photos; Internet access for social networking sites (Twitter, Facebook, Instagram, Pinterest) -- constantly connected to what is going on in the area.
  • Flexibility to work days, nights and weekends as needed -- schedule will vary weekly, approx. 40 hours per week.
  • Creative, innovative, self-starter.
  • Multi-tasker who creatively and effectively solve problems.

about Hippeas

Hippeas is the all new range of organic chickpea puffs which is set to shake-up the global snacking market with a bold brand story and purpose, clear health credentials and exciting flavor profiles. 

 

Light, crunchy and airy, but packing a serious punch of protein and fiber, HIPPEAS is the vegan friendly, on-the-go snack that plans to spread #PeasAndLove across the world.